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Business Environmental Management
Horčičková, Nikola ; Pavláková Dočekalová, Marie (referee) ; Kocmanová, Alena (advisor)
The diploma thesis is focused on business environmental management, describing usage of environmental tools in organization. The analytical part is linked with theoretical one. The organization is judged as an individual, according to its environmental impacts. The conclusion of the diploma thesis is to evaluate environmental policy of the organization and proposal of solutions to improve its environmental status.
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Czech consumer sentiment towards organic labels
PROKEŠOVÁ, Kristýna
Sustainability of natural resources and environment is a huge problem worldwide. Many people focus on environmentally friendly behaviour also in the Czech Republic. Many green products are produced in the country. There is system of ecolabelling, which identifies environment-friendly products and services. The main aim of this bachelor thesis is to find out how consumers perceive ecolabels and environment-friendly products. The other objective is to find out how consumers buy and whether sustainable consumption is important for them. In this thesis is used marketing research including questionnaire for achieving this goal. The process of marketing research involves gathering information about buyers, target audience and consumers. Learning about consumer behaviour allows answering many questions or formulate appropriate recommendations or strategies. This thesis will result in suggestions related to ecolabelling.
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Business Environmental Management
Horčičková, Nikola ; Pavláková Dočekalová, Marie (referee) ; Kocmanová, Alena (advisor)
The diploma thesis is focused on business environmental management, describing usage of environmental tools in organization. The analytical part is linked with theoretical one. The organization is judged as an individual, according to its environmental impacts. The conclusion of the diploma thesis is to evaluate environmental policy of the organization and proposal of solutions to improve its environmental status.
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Green marketing in DM drogeriemarkt company
Bakalářová, Jana ; Báča, Ladislav (advisor) ; Koudelková, Petra (referee)
The Bachelor's thesis entitled Green Marketing in DM drogeriemarkt company deals with the analysis of a new marketing approach/attitude also known as an environmental or green marketing, which has become very popular. The two preliminary chapters of my bachelor thesis are devoted to theoretical explanations, terms and definitions on the basis we can more develop it to a deeper description of marketing terms. The following part introduces a green marketing itself from it's definition through history to it's uncertain future. The main part of my bachelor thesis is the analytical part concerned on marketing mix of bioproducts sold in the surveyed company in a combination with the organic products on the Czech market. The analysis contains a bioproduct analysis in terms of visual appearance, but also their composition, environmental indication, pricing policy and also company's marketing communication.
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